Have you been thinking about getting into the Promotional Products business, but don't know where to start?
You'll learn:
- What it takes to get started...where to begin with promotional products.
- Key elements of a successful career—samples, clients, resources.
- The importance of good artwork.
- Target audiences—who uses promotional products.
(approx. 48 mins.)
Dennis Burnham, MAS is president of Burnham Business Development, Inc., a technology-based consulting firm in Dallas, Texas. Burnham has been active in the promotional products industry for 34 years, first as a supplier of writing instruments; then as a provider of graphic arts and technology services since 1991.
As a consultant to PPAI, Dennis has guided the Artwork Task Force after proposing his Artwork Readiness Guidelines in 2000. The sm@rt artwork campaign is credited with improving artwork quality and reducing order processing costs for suppliers and distributors.