Continue with Nagi as he presents a detailed process for solutions selling without resorting to price cutting or giving away the shop. Concentrate on techniques used to maintain customer loyalty, reduce competition, defeat predatory pricing, and reach new prospects effectively. (approx. 40 mins.)
Terry Nagi is president of Terry A. Nagi & Associates, which services a worldwide clientele. In addition, Terry is a regular contributor on sales and marketing issues to Printing Impressions, Printing Manager, Instant Printer, Printing News, Graphic Communications World, Digital Imaging, etc.
Terry's experience includes service as executive vice president of PIA, the Conference Board of Major Printers, the American Quick Printer's Association, the organizations, international activities, communications programs, and management/meeting programs. He has also been director of marketing for Western Publishing Company (Racine, Wis.), a $100 million print operation where he formulated strategic marketing direction and ways to reach those goals. Terry was a sales representative and sales manager for Dataforms Inc.