When evaluating where to put your ad dollars, it is imperative to understand what you expect to gain from your advertising campaign.  This session will teach you how to start at the end and work backwards until you have a strong, strategic plan that allows you to achieve a quality ROI and a detailed road map to get there.

Learn how to evaluate various mediums to reach your desired audience, how to build an advertising campaign that works for your budget, different options from pay-per-click to print, how to track your leads and how to incorporate a dollar-for-dollar tracking system to evaluate the success or failure of your campaign.  In this session we will also review the differences of advertising for brand awareness and advertising for product sales.