Social media sites such as Facebook and Twitter are changing the way companies think about their marketing. From opening your brand to new customer opportunities to demonstrating yourself as an industry expert and joining the conversation, there are multiple reasons why building a Facebook page and Twitter account for your brand are not only a good idea, but vital to stay in the game. As the online landscape continues to change, even the most savvy social media marketers are still trying to figure it out.

This session will help those new to the idea get a better understanding of how and why to get started while teaching more experienced social networkers how to use the platform properly. Tips from learning how to engage your customer and disseminate vital information versus self-promotion, the 80/20 rule, and more are sure to give you the leverage you need to confidently open your brand to the new uses of online marketing.