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Course Catalog E-Classes Webinars Videos Podcasts Free-Learning About

Courses are available for 30 days from date of purchase. Persons purchasing more than one course at a time will be given extended viewing privileges:

1 Class: 30 days
2-4 Classes: 60 days
5+ Classes: 90 days

Extensions may be granted if necessary.

Registration for e-classes is on a per student basis.

Bundle Pricing

E-Classes—Purchase any 3:
Members/$250 | Non-Members/$375

Web Seminars—Purchase any 3:
Members/$99 | Non-Members/$199

Podcasts—Purchase any 3:
Members/$45 | Non-Members/$75

Purchase 1 E-Class, 1 Web Seminar and 1 Podcast:
Members/$129 | Non-Members/$219

For bundle pricing to be applied, please order your bundle separately from other purchases. Bundle pricing will be applied when there are three qualifying items in your shopping cart.

Adding Print Equals Profits
Web Seminars

Adding printing to your product line is a natural for ad specialties and promotional products distributors. The printing industry by itself is a multi-billion dollar industry and a great deal of printing is being purchased by the same people you speak with every day. There is no reason why you can't, or shouldn't, supply them with some of their printing in addition to their promotional products. In this web seminar, you will learn how to compete for a share of that business.

Fellman will teach you:

  • How to identify the natural print opportunities with your current customers
  • How to source printing, identifying trade suppliers with the right equipment for each category, and what information you have to give them to get an accurate quote and a satisfactory result
  • How to handle the most common obstacles and objections
  • Prospecting and closing tips from a respected expert in both printing and promotional products sales

Instructor: Dave Fellman, principal, DF/A

David M. Fellman has had broad and successful personal experience in print sales, sales management, and marketing management. Dave has held positions as Vice President of Sales and Marketing/Spectra Graphics, Director of Marketing/Paris Business Forms, Director of Marketing/Keuffel & Esser Company, and a series of increasingly important positions as an executive with Moore Business Forms. As a field sales representative in his early years with Moore, he earned distinction as the president of an annual Sales Achievement Club. That title goes to the top producer within one of Moore's operating divisions.

As the principal of his own consulting firm, DF/A, Dave Fellman is a popular speaker and seminar leader, and a frequent contributor to trade publications in a number of industries. His speaking credits range from seminars presented in conjunction with trade shows and association conferences to keynote presentations at a variety of events. DF/A offers a number of educational programs, in addition to topical and customized presentations prepared for individual clients or audiences.

You can find out more about Dave at www.davefellman.com.