Sponsored by:  |
This web seminar, sponsored by Wise, will help distributors understand how marketing and analytics can help demonstrate the value of print to customers. Join Robin Marchetti, Wise’s business development manager commercial and digital, and learn how to be successful selling to a higher-level decision maker, the one who not only allocates the budgets, but also generates the campaign ideas.
The goal of this web seminar is to provide an overview of the future of multi-channel marketing, including:
- Commercial Printing
- Direct Mail
- Email Marketing
- pURLs
Attendees can expect to leave this session knowing how to sell in this multi-channel space for higher profitability.
Robin Marchetti has owned her own marketing firm, Whitestone Marketing, where she lead strategy and execution for all aspects of corporate communications, demand generation, lead management and online marketing for Fortune 100 companies and non-profit organizations such as Coca Cola, American Cancer Society, Care USA, Mitsubishi, Cigna Healthcare, Merck, Wal-Mart, etc. She has also been the publisher of a number of national and international magazines. Currently, Robin is the executive vice president of the Direct Marketing Association of Atlanta and has also served as a judge for the International Direct Marketing Association ECHO Awards.