It is critical that you understand color if you are in the printing industry. Learn about emitted light and reflective light and four-color process printing. Ink comes in many types for different jobs. Understand standard inks, specialty inks and the problems that can occur. Learn about spot color and the PANTONE MATCHING SYSTEM® and finish the session with varnish, aqueous, UV and laminating ink. (approx. 24 mins.)
Mark Cupach is Director of National Sales for Business Stationery LLC. With over 30 years of graphics industry experience, previous responsibilities included Manager of Printed Products with Proforma, graphics and marketing positions with BP Oil, over 10 years with American Greetings Corporation as well as owning his own print shop and 3 years of commercial print sales.
He has a BBA degree from Cleveland State University with a major in management and marketing, an MBA from Baldwin Wallace College in Management Systems and has authored and delivered numerous seminars focused on the print markets and distributor selling.