Learn about paper manufacturing as well as the characteristics of paper...caliper, strength and runnability. How do you determine paper weights and what are the basic sizes and types? Understand the applications of paper as well as stocks, coated and uncoated and specialty papers. (approx. 24 mins.)
Mark Cupach is Director of National Sales for Business Stationery LLC. With over 30 years of graphics industry experience, previous responsibilities included Manager of Printed Products with Proforma, graphics and marketing positions with BP Oil, over 10 years with American Greetings Corporation as well as owning his own print shop and 3 years of commercial print sales.
He has a BBA degree from Cleveland State University with a major in management and marketing, an MBA from Baldwin Wallace College in Management Systems and has authored and delivered numerous seminars focused on the print markets and distributor selling.