Web to Print has "crossed the chasm," according to InfoTrends, and has moved from early adoption to the early mainstream market. Sales of web-to-print applications are projected to grow at 20% annually. Print service providers will be getting almost 25% of their revenue from value-added services in just two years.
This web seminar will include:
- An overview of "Web to Print:" what it is — and what it isn't
- The value of Web to Print for both distributors and manufacturers
- Why "templated print" is the wave of the future
- The relationship between Web to Print and Variable Data Printing
- How to "make it happen" — planning your Web to Print offering
- A case study — how one company created tight customer relationships, enhanced workflow, predicted future cash flow, and extended "supply chain management" capabilities
(approx. 50 mins.)
Gail Nickel-Kailing is a senior marketing and strategic planning executive experienced in marketing technology-based solutions and services. She provides business counsel and marketing assistance to companies seeking to increase profits and revenues and reduce costs through business process improvement and implementation of information or workflow management systems.
Through Business Strategies Etc. she offers services such as marketing planning and management, business and product development, and other support services for national and international clients.