Now that you've built your marketing plan, targeted the right audience, and selected the mix of media to use, how do you measure its effectiveness? Learn how to measure your responses, calculate how many responses turned into orders, and what you should do as a follow-up. (approx. 45 mins.)

Arnold Sanow is a speaker, trainer, author, and business and marketing strategist. He has delivered thousands of presentations and seminars to private companies, associations, and government organizations worldwide. Over 90% of his clients have hired him again.

Sanow holds the prestigious CSP designation (Certified Professional Speaker), held by less than 300 speakers worldwide. He is the author of four books, including Marketing Boot Camp. His keynote addresses, seminars, training programs, and consulting focus on developing business and marketing strategies to help individuals and their companies excel in changing times. He is a frequent guest on radio, television and in the print media.