The old style of selling print is no longer valid in today's environment. The only way for your company to be successful is to vigorously pursue "Solutions Selling" - a sales approach that moves the customer toward feeling that they are being "helped" instead of being "sold." This two-part session will "help" you move your company toward success. (approx. 40 mins.)

Terry Nagi is president of Terry A. Nagi & Associates, which services a worldwide clientele. In addition, Terry is a regular contributor on sales and marketing issues to Printing Impressions, Printing Manager, Instant Printer, Printing News, Graphic Communications World, Digital Imaging, etc.

Terry's experience includes service as executive vice president of PIA, the Conference Board of Major Printers, the American Quick Printer's Association, the organizations, international activities, communications programs, and management/meeting programs. He has also been director of marketing for Western Publishing Company (Racine, Wis.), a $100 million print operation where he formulated strategic marketing direction and ways to reach those goals. Terry was a sales representative and sales manager for Dataforms Inc.