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Course Catalog E-Classes Webinars Videos Podcasts Free-Learning About

Courses are available for 30 days from date of purchase. Persons purchasing more than one course at a time will be given extended viewing privileges:

1 Class: 30 days
2-4 Classes: 60 days
5+ Classes: 90 days

Extensions may be granted if necessary.

Registration for e-classes is on a per student basis.

Bundle Pricing

E-Classes—Purchase any 3:
Members/$250 | Non-Members/$375

Web Seminars—Purchase any 3:
Members/$99 | Non-Members/$199

Podcasts—Purchase any 3:
Members/$45 | Non-Members/$75

Purchase 1 E-Class, 1 Web Seminar and 1 Podcast:
Members/$129 | Non-Members/$219

For bundle pricing to be applied, please order your bundle separately from other purchases. Bundle pricing will be applied when there are three qualifying items in your shopping cart.

Using Email Marketing to Your Advantage
Web Seminars

Using Email Marketing to Your Advantage Outline

Email marketing can be very cost effective. But how do you make it work, keep it effective and keep your audience reading? Here you can find out about consumers' email preferences and why they unsubscribe. Learn how to keep your email marketing vibrant as well as email marketing tips and tricks to do so. (approx. 37 mins.)

Instructor: Mary Gillen, Idea Site for Business

Mary Gillen is a writer, web developer, marketer and technical trainer who has owned her own business since 1981. She has over 27 years of experience in freelance commercial/technical copywriting, graphics design, marketing, web development and technical instruction development/presentation. Her experience enables her to help clients merge marketing with technology for business success.

Mary has developed web sites for such organizations as The World Bank, Office of the Comptroller of the Currency, Cancer Research Foundation of America, McKinsey & Company and many others.

Session Price:
If you choose member pricing you must provide your PSDA member ID number upon checkout.
PSDA Member: $39.00   
Non-Member: $79.00