The print industry is facing a shortage of qualified salespeople that can sell the products of tomorrow. This webinar will demonstrate how technology trends are moving faster than most sales teams and how you can position your team to combat this important issue.
We’ve witnessed a sea change over the past three years regarding the commoditization of print and the use of technology as a differentiator. But, the technology advantage today is in your sales reps’ and your company’s use of communication technology to engage, sustain, and segment prospects and clients in a communication flow that they choose and allow you to automate responses.
As old-school sales techniques no longer apply, how do you, the sales manager, go about making the right sales hire in this more complex world?
Winters Group and Associates has been educating and developing sales teams for their clients for many years, their knowledge of the technical requirements along with the job success attributes puts them in the unique space of sales hiring and training unlike anyone else.
In this session, you’ll learn how to:
- Evaluate sales reps for skill sets
- Identify selection criteria for new sales reps
- Apply performance tracking and ongoing training
- Determine reps motivation and attitude
- Develop that winning combination
Who should attend?
- Owners
- Company principals
- Decision makers
- Sales managers
- Marketing executives
- Senior managers
- Vice president of sales
- Senior account executives
- Executive team members
Instructor: Peter Winters, president and CEO, The Winters Group & Associates
Instructor: Dale Rothenberger, vice president, The Winters Group & Associates
The Winters Group is a consulting group that had its origins as a print distributor in New York City during the 1990s. Both Peter Winters and Dale Rothenberger have in the trenches experience running a distributorship, as well as the procurement process in an enterprise sale. In the 1990s, the Winters Group successfully applied their skills selling major enterprise accounts.