While many distributors and trade printers currently have some type of e-commerce offering, many still question if they have the right solution to approach prospects and service customers. This presentation discusses the main elements that are critical to insuring your e-commerce offering has the robust capabilities needed to service your customers' needs. This session will focus on practical, low-budget solutions that small- to medium-sized companies can implement, including integrating vendors, streamlining payments, and creating customer solutions without spending a fortune.
What you will learn:
- Critical elements required of a robust e-commerce offering
- The ABCs of integration
- How to measure the effectiveness of an e-commerce solution
- Tips to transition from a legacy system to a new system
Who will benefit:
- Owners/Principals
- Marketing Professionals
- Senior Staff and Managers
- Sales Staff, including VP of Sales and Sales Managers
- Customer Service Representatives
- IT Staff