Are you able to simply and successfully describe your company to a prospect in one minute? When cold calling, can you leave a 90 second voice message that compels your prospect to return your call? Do you know how to make your company stand apart from every other distributorship, agency or firm knocking on your prospect's door without giving a 15 minute speech? Perfecting your sales pitch is about more than knowing how to keep it short and sweet. It is about knowing your prospect, understanding how your business makes sense for them, and figuring out how to touch on their hot buttons.

In just one hour, Rick Farrell will turn your standard elevator speech into a winning sales pitch that can be adapted for every client, every time. Hint: it's less about you and more about them.